Drowning Impact Awareness Month


Drowning Impact Awareness Month (DIAM) began in August 2004 with Phoenix Children's Hospital and is now the largest collaborative water safety effort in the state of Arizona. June, July, and August are peak times for child drownings in Arizona and back-to-school distractions in August make it a high risk month for child drowning.

Every child drowning is preventable—but sometimes, little can be done for a child once he or she has fallen into the water. Prevention is the cure, and awareness is free. To prevent child drowning, follow the ABC’s of Water Safety: active Adult supervision when children have access to water; Barriers between children and water; and Classes like CPR and swimming lessons and Coast Guard approved life vests for new and beginner swimmers.

Get Involved.

Each organization takes their own unique approach to support water safety efforts during the month of August. Here are a few ways you can get involved.

Need an idea for your organization? Check out the shared resources.


Be sure to share your Drowning Impact Awareness Month efforts to keep the conversation going.

Use the #BeH2OAware and #WearPurpleforWaterSafety on social media campaigns. Tag @preventdrownings on Facebook or send us an email with information on your upcoming event info or to share resources.